In August 2003, Cub Cruiser announced an exclusive licensing agreement with The Campbell's Soup Company to produce the first ever Campbell's Soup toy wagon, a certified collectible commemorating the Campbell's Kids 100th Year Anniversary for the year 2004. Available in November 2003, the red wagon collectors' edition Campbell's Cub Cruiser offers features reminiscent of a 1937 Coupe, a major drawing attraction for Campbell's enthusiasts, toy wagon collectors, and children alike.

Each collector's edition Campbell's Cub Cruiser is individually numbered and comes with a certificate of authenticity guaranteeing that the Cub Cruiser is a genuine Campbell's licensed product and is certified to be an Authentic Investment Toy.

All Cub Cruiser toy wagons are issued in numbered series and come with a Certificate of Authenticity that includes the number of the series in which the wagon was made.